ONBOARD DESIGN
URUGUAY
BRIEF
ODG was appointed by duty free concessionaire Bernabel Trading to create a new 3,000sq m duty free store onboard a ferry that transits between Uruguay and Argentina.
SOLUTION
Each product category presents a unique narrative that enhances the customer experience and takes them on a journey of discovery and excitement. With the average passenger’s free time of just 30 minutes during the crossing between Uruguay and Argentina, removing any purchase barriers and adopting an innovative ‘Stop, Engage, Close’ strategy was imperative.
RESULT
“Following the success of our previous duty free store with ODG, we challenged them to create a new concept that will raise the bar in the industry. They came up with a new customer flow approach and a great creative design that will deliver a fantastic experience for our customers and brands. We look forward to launching this new duty free store.”
– Bernabel Trading Director Martin Laffitte
